Exclusive Podcast: Performancing Sold to Splashpress Media

David Krug on the Sale of Performancing to Splashpress Media.

  • Aaron can’t pronounce Dave’s last name.
  • David will be running the site and Splashpress Media will be operating it.
  • The status of Nick Wilson and Patrick Gavin – they will continue to develop the Scribefire plugin (formerly Performancing for Firefox).
  • The goals and intents of Performancing going forward revolving around community and ad sales and metrics.
  • The surprise that is the Performancing purchase/turnaround.
  • Competing with Text Link Ads?
  • CPA Network for bloggers? Is that really effective?
  • Is there a new approach to blog advertising in the future of Performancing?
  • Keeping the Performancing brand?
  • Music by STAN.

Update: Title updated. Partners was not sold. Performancing.com was, however. Via Darren.

Published by Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, A Backend Developer . at Modern Tribe, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.