Beg, Borrow, or Steal (Okay, Maybe not) Your Way into O'Reilly (Pt. 1)

Conferences, MeetUps, BarCamps, (even Par-Tays) play a critical role in your startup’s development. Don’t underestimate their value in networking, knowledge-building, and recruiting. Get out there, don’t wait. And budget for one big one. In an earlier post, I talked about PodCamp/SearchCamp Philly — these, like Refresh DC (and other Refreshes) are no-brainers, because they’re mostly […]

What, Couldn't Make it to Pod/SearchCamp Philly?

Why not” Here’s the scenario: Two and half hours away, dozens of very smart people were availing themselves to anyone with $21 interested in learning about podcasting, search engine marketing (SEM) and optimization (SEO) from 10am to 4pm on Saturday and Sunday. Did I mention that it was only $21? And the organizers (bless their […]

Contrived Transparency

There is way too much talk about transparency going around. Seriously. I’m guilty. Apparently, 40,292 other people are also guilty. Transparency is one of those buzzwords people like to throw around to demonstrate that they’re savvy in the business of social media. If we have a blog, says one marketing strategist at XYZ company, we’ll […]

PodCamp Rule #7 to be Instituted

There are 6 rules of Podcamp (There used to be 7, but former rule #4 dictating that PodCamps be free was revoked after PodCamp Boston 2). The rules governing the organization and execution of PodCamps are (as listed by co-founder Chris Penn): All attendees must be treated equally. Everyone is a rockstar. All content created […]