Tag: marketing plan

  • Marketing Plan Series: Part 4 – Objectives

    In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis. The KnowThis web site has a great explanation of the […]

  • Marketing Plan Series: Part 3 – Problems and Opportunities

    As we discussed in Part 2 – Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies. Identifying and Maximizing Opportunities […]

  • Marketing Plan Series: Part 2 – Situational Analysis

    The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. Current Product Analysis (if you have an existing product) If you already have existing products/services you should start with […]

  • Marketing Plan Series: Part 1 – Summary

    Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of […]

  • New Series: Writing a Marketing Plan

    Since the Business Plan series came to a close I thought of the next logical step in what you have to do in your business to support the business plan and its operations. This next step is the marketing plan. Logically, your CMO or VP of Marketing would be in charge of this effort but […]