Tag: entrepreneurship

  • Entrepreneurship Writer Wanted

    There’s an immediate opening here at Technosailor.com for a writer on entrepreneurship. Steve Fisher, who has provided a tremendous amount of insight and knowledge over the years of covering the Venture Files beat, is retiring to bigger and better things. You can keep up with him over at Network Solutions on their Solutions are Power […]

  • BlogHer: Women on the Move (And With Money)

    There’s a wrinkle in the space-time continuum, in case you hadn’t noticed. It’s a very powerful horde (plethora, group, pack?) of women who are average bloggers like most of us, who are suddenly very present in the social media space. To be fair, they’ve been here but many people simply didn’t realize quite how influential […]

  • Identi.ca and the Art of the Launch

    Ask any startup. The most difficult decision leading up to a public release is when and what? Some might argue that getting funding is the most difficult but a good startup avoids funding until later, if at all. Others might argue that the difficult part is getting the right mix of people and hitting milestones. […]

  • Marketing Plan Series: Part 4 – Objectives

    In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis. The KnowThis web site has a great explanation of the […]

  • Doers and Talkers

    An impromptu conversation happened last night over on Twitter. The topic began as a discussion over a hypothetical show (video, podcast, whatever) that would reflect the community and not just have the same people. The conversation began because of a discussion over perceived sexism in the social media community where men could do anything, but […]

  • Marketing Plan Series: Part 3 – Problems and Opportunities

    As we discussed in Part 2 – Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies. Identifying and Maximizing Opportunities […]

  • It's 5 O'clock Somewhere. In Case You're on a Deadline

    For all the times I rant about PR pitches around here, I actually do get some good ones. Generally, these pitches are timely to me or my audience and are respectful in how they ask for press. Thus was the case today when a guy named Sergei [last name withheld for privacy] emailed me about […]

  • Marketing Plan Series: Part 2 – Situational Analysis

    The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. Current Product Analysis (if you have an existing product) If you already have existing products/services you should start with […]

  • Marketing Plan Series: Part 1 – Summary

    Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of […]

  • Rules for Entrepreneurs: 5 Ways to Avoid Founderitis

    What is Founderitis? It is been called “Founders Syndrome” and it is not some type of medical disease but rather a disease that can infect your business if you are not careful. The Wikipedia definition of “Founderitis” is stated as follows: The term “founderitis” or “founder’s syndrome” refers to the unhealthy condition that afflicts many […]