Product is King. Content is Not.

Remember the bad old days of blog networks. Like when I was at b5media championing the idea of content as the great savior of the Internet, the bellwether of future journalism, the dawn of an era of online advertising as the dominant (and only) truly valuable means of creating revenue online?

Yeah… so about that.

I was wrong.

AOL, 2006 Called and Wants Its Content Commoditization Strategy Back…

It was a Monday like any other Monday. After a weekend of too much drinking, low-key football-centric Sunday celebrations (Go Packers!) and an early night to bed, I woke up this morning in the way I normally do on a Monday: Cursing ye gods of Mondays past, and hoping the day would not turn into the inevitable case of the Mondays that they all do.

Wearily, I reached for my laptop to find out what the Monday morning tech news buzz was and my eyes flew open in surprise: AOL had acquired the Huffington Post for $315M in a hybrid cash and stock transaction. This only a few months after TechCrunch had been acquired, also by AOL, for an undisclosed amount.

FTC to Close Loopholes in Blogger-Marketer Relationships

Late last night, I came across an AP article that indicated a long awaited smackdown was coming from the FTC regarding paid reviews on blogs. Digging deeper into the article, it seems that the issue is not so much paid reviews as it is proper disclosure and verifiable claims. In the blog world, we are […]

Trends in Publishing, Advertising and Paid Subscription Model

The economic downturn is hitting everyone hard. Online content models and advertising is one of the harder hit areas. Long before the beginning of the market freefall, advertising revenues began declining. Evidence shows that, while print and television advertising is declining at an incredible rate, online advertising is not faring much better. The saving grace […]

Appearance on the Mediasphere: Blogging Network, Advertising Networks and the Economy

I had an opportunity to appear on the Mediasphere show with Jim Turner. I shared my thoughts on the future of online advertising and advertising networks, a topic that came up again this past weekend with the announcement that Pajamas Media, a conservative political blog and advertising, was closing their ad network. Take a listen.

Gary Vaynerchuck Challenges the Current Marketing Mindset in a Down Economy

Tremendous insight from Gary Vaynerchuk of WineLibrary.TV. This man may be the most brilliant marketing mind of our time. I’m pleased to call him a friend. Early apologies for some of Gary’s language as he is obviously passionate and fired up. Don’t let the language scare you away His message is very important. Thanks also […]

Consolidation in the Blogosphere – Part II

Yesterday, I posted a video that suggested that perhaps a little consolidation needs to happen in the blogosphere. I was not the first. At the time of that recording, it had slipped my mind that Mike Arrington predicted a roll-up of blogs back in March. Regardless, the issue has sparked a very interesting discussion around […]

Where Social Gets to Business – Panel at GSP East 2008

Continuing the Live coverage of Graphing Social Patterns. We’ll be bringing live coverage of a panel entitles “Where Social Gets Down to Business”. On the panel is Michael Lazerow, Kevin Barenblat, Eddie Smith, Chris Cunningham and Shiv Singh. The description of this panel is: How does traditional advertiging work on social networks? What products and […]