A few months ago, we started to see a shift in how Facebook could potentially be used in a different way. Newsfeed commenting was heralded as a Friendfeed style approach. Initially buried in the original Facebook design, I sort of shrugged it off as just another me too approach that wouldn’t take.
Boy was I wrong.
In fact, accidentally Facebook became valuable to me again by keeping me engaged and connected to the hundreds of friends I have there.
Facebook used to be a fairly passive social community. By passive I mean, I found value in event RSVPs and occasional messaging. Certainly by all accounts, I was the exception as it seemed to be pretty active for other users as a wall post messaging system and an app platform. I block almost all apps universally as they annoy me, so I didn’t find the value. It was for these reasons that I had temporarily suspended my own account.
However, the other day I made a fairly innocuous status update, something I don’t do all that often and was surprised by the comments that that status update got. It was the first time for that for me. I was a Facebook Status Update Comment Virgin! And it was exciting! In fact, it made me want to do it again!
End of the day, Facebook was getting boring for many users including myself. It was passive. It was blah. It certainly was a way to keep in contact with people, but showed little real value beyond that.
The new design has given some people heartburn, but even that heartburn seems to be dissipating into quiet reluctance at worst and enjoyment by others as people realize that little stuff like feed commenting is now more exposed than ever. Facebook, for me, has once again become useful.
What are your thoughts?