This will be my fifth SXSW interactive. It’s also, notably, the first SXSW that I am an Austinite. Since SXSW starts next week, the usual flood of tweets asking for advice or emails asking me to provide tips or asking me to be their guide began. It started earlier this year (back in January) than in years past. I’m chalking that up to the fact that I’m also living in Austin and am expected to “know the ropes”. Trust me. I do. On Austin and on SXSW.