Tag: principles of social media

  • Your Blogging Success is Based on Conversions, not Page Views

    If you listen to the masses, you can only enjoy success in your blogging if you’ve got pageviews. The establishment has been setup this way and the theory is shoved down our throats from the very first day we start blogging. This theory is peddled by advertisers looking for impressions, the elbowing that occurs among […]

  • Social Media Is Only As Valuable as What You Put Into It

    As a company, your job is to make money. Trust me, I get it. Launching into social media is a scary place to be, if you’re a company that has not historically embraced transparency and customer facing transparency. Again, I get it. However, in todays age, it is becoming increasingly difficult to simply not engage […]