8 Traits of Highly Effective Influencers
This is a 10 page article. Be sure not to miss the rest of the story! The cult of personality has so pervaded all aspects of our lives. From Obama to Tom Cruise to Derek Jeter and even web celebrities. It pervades our culture thoroughly and it’s not entirely clear why. In most cases, we […]
Who Said Personal Brand Isn't Important?
Personal Brand. Is it important or is it not? Some say it is super valuable and is the doorway to other opportunities. Still others say that personal brand is a waste of time and a distraction from the core mission of a company. Which of these sentiments seem most important to you? The United States […]
SEO and Personal Brand is not dead. If you innovate.
Two very close friends of mine have made blanket statements stating that SEO is Dead and that, in essence, so is personal brand. Though I understand the sentiment expressed in both posts, it is still misinformation and very debunk-able. Micah Baldwin, who thinks SEO is dead, also happens to be my boss at Lijit. Geoff […]
The Value of Personal Brand to a Business
So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”. Let’s cut to the chase. […]