PopTok: usa tus películas favoritas para enviar un mensaje

Ya no tendrás que escribir “Hasta la vista, Baby!” o “Groovy!” en tus mensajes. Gracias a PopTok, podrás utilizar un video clip de tu escena favorita para transmitir tu mensaje. PopTok, respaldada por Mickey Schulhof (anterior jefe ejecutivo de Sony America) y Jerusalem Venture Partners, y dirigida por Scott Kauffman, ex-Yahoo!, piensa ofrecer su servicio […]

Marketing 101: How Cloverfield Failed to Deliver on Expectations

Earlier this evening, I joined several other social media type folks down in D.C. for a first night showing of Cloverfield, the film that was so secretive it didn’t have a name other than 01182008 until sometime last month. The film trailers were released on the internet sometime last year and bloggers, and movie folks […]

Everything I Needed to Know about PR I learned from Office Space

The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not be laughed at by social media people. Trust me on this. And to prove my point, I shared these thoughts this past weekend with some really great PR people that are trying to do it effectively in Boston.