The Psychology of Gap Marketing

Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service […]

Ford EcoBoost Cuts CO2 Emissions by 15%, Improves Gas Mileage

Yesterday, I had the opportunity to spend the day at Ford headquarters in Dearborn, MI checking out the new technologies, green and otherwise, for their new 2009 model year. One of the key green technologies that was on display was the EcoBoost engine. By Ford claims, the EcoBoost engine reduces CO2 emissions by 15% while […]