The Value of Personal Brand to a Business

So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”. Let’s cut to the chase. […]

Relationship in the Internet World

I have a friend. Up until about a month ago, I only knew him as shashib. I didn’t know much about shashib, except what I observed about him on Twitter. As I observed shashib and interacted with him, I realized he was from the DC metropolitan area and that he was in social media. We […]