Business Plan Series: Part 7 – Sales and Marketing – Sales Strategy

Last time in Part 6, we discussed how to discuss your marketing strategy with investors. This included your approach, penetration strategy in addition to growth and communication strategies. But what is marketing without sales? Many say sales is marketing with actually asking for the close. I disagree and while they are closely intertwined the skills […]

Writing for B5 Media – Come on over to Startup Spark

Hello all, just wanted to let you know that I have been offered an opportunity to write for a great blog on the B5 Media Network. The blog is called Startup Spark and is similar to Venture Files but is a broader version on all types of entrepreneurship. I invite you to check it out […]

Business Plan Series: Part 4 – Products and Services

Last time we discussed what you should put in the company overview section and the different formats it may take depending on the stage of your company. In this part, Part 4, we will get at the heart of your company – its products and services. This section covers what you provide to customers and […]

Business Plan Series: Part 2 – Market Analysis

In my previous post I discussed the basics of framing your plan and how to set it up. Moving forward, I would like to take more of the startup/entrepreneur/VC type of plan approach and start with the market analysis. This is because if you started with the corporate overview there wouldn’t be a whole lot […]

Business Plan Series: Part 1 – Framing your plan

First, let me start by saying that by the time you are done with your business plan your first draft will look completely different than the one you share with everyone. There are a few different forms that your business plan will take: Business Plan Type #1 – Business Plan for You Essentially a data […]