Tag: brand

  • Owning Bad Publicity

    I remember a few years ago back at Gnomedex in 2007 when Vanessa Fox spoke about owning bad publicity. It wasn’t called that. I can’t remember what I had to eat yesterday, much less what the title of a session at a conference four years ago was. But. I do remember the gist of her […]

  • The Rule of Brand, SEO, Trust and Marketing

    Almost five years ago, I started this blog without much idea what was going on. In fact, in many ways, it was an opportunity to pass time at work, in a job that I cared little about and that I was doing little more than doing time with. I setup a WordPress blog, went to […]

  • How Much Are People Talking About You? Part Deux

    Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later and discuss it more because it’s important. It’s important from a marketing perspective, and of course […]

  • Promises Made, Promises Delivered

    Your customer base expects you to do things. They wouldn’t be your customers if not. They expect you to deliver on what you say you can deliver, and they expect you to do it right now. Think about it. You too are a customer and you expect the same thing. What happens when a company, […]

  • Jeremy Zawodny Leaves Yahoo

    Photo Credit Josh Bancroft Yahoo’s brain drain continues and, TechCrunch provides a great analysis into the latest desperate deal Yahoo is engaged in. This time with Google. Yahoo is in a very bad position and everyone knows it. Now, possibly the best known Yahoo, Jeremy Zawodny is leaving the company for greener pastures. Jeremy made […]

  • Secrets that No one knows about me…

    Scott Stead put this great video together. Grab him, anytime you need video done for your events.

  • The Mind of Dave Winer

    Dave Winer has a bad reputation. He’s got a reputation for challenging anyone who disagrees with him. He’s got a reputation for blocking people by default on Twitter. Yeah. It’s the rule, not the exception. See, blocking on Twitter is an acceptable action. I’ve blocked people that are so troll-like, I can’t deal with them. […]

  • Lessons in Brand Management from Barack Obama

    Note: This is not a political post, nor is it a political endorsement. Wednesday morning. Just about twenty-four hours have passed since Barack Obama addressed the nation on the issue of race and his relationship to firebrand pastor, Rev. Jeremiah Wright. If you’re American, you’ve probably heard the speech by now, or at least heard […]

  • The Value of Personal Brand to a Business

    So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”. Let’s cut to the chase. […]

  • Video Questions for Social Media Club DC

    Thursday night, I’m going to be speaking at Social Media Club DC. If you’re in the area, I’d love to have you come by. It’s at Viget Labs in Falls Church, Virginia and you should RSVP to Larissa Faire by Tuesday if you plan on attending. It is BYOB – Bring Your Own Beverage (non […]