How Much Are People Talking About You? Part Deux

Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later and discuss it more because it’s important. It’s important from a marketing perspective, and of course […]

Jeremy Zawodny Leaves Yahoo

Photo Credit Josh Bancroft Yahoo’s brain drain continues and, TechCrunch provides a great analysis into the latest desperate deal Yahoo is engaged in. This time with Google. Yahoo is in a very bad position and everyone knows it. Now, possibly the best known Yahoo, Jeremy Zawodny is leaving the company for greener pastures. Jeremy made […]

The Mind of Dave Winer

Dave Winer has a bad reputation. He’s got a reputation for challenging anyone who disagrees with him. He’s got a reputation for blocking people by default on Twitter. Yeah. It’s the rule, not the exception. See, blocking on Twitter is an acceptable action. I’ve blocked people that are so troll-like, I can’t deal with them. […]

Lessons in Brand Management from Barack Obama

Note: This is not a political post, nor is it a political endorsement. Wednesday morning. Just about twenty-four hours have passed since Barack Obama addressed the nation on the issue of race and his relationship to firebrand pastor, Rev. Jeremiah Wright. If you’re American, you’ve probably heard the speech by now, or at least heard […]

The Value of Personal Brand to a Business

So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”. Let’s cut to the chase. […]

Video Questions for Social Media Club DC

Thursday night, I’m going to be speaking at Social Media Club DC. If you’re in the area, I’d love to have you come by. It’s at Viget Labs in Falls Church, Virginia and you should RSVP to Larissa Faire by Tuesday if you plan on attending. It is BYOB – Bring Your Own Beverage (non […]