Personal Branding

An interesting thing happened a few months back. Geoff Livingston, the organizer of BlogPotomac, asked me to be on a panel about personal branding at the BlogPotomac event. The irony of the whole thing is that I have a personal brand of sorts, but also resent the idea as a whole. I accepted the invite wondering how the heck I’d shape the conversation to be productive.

The problem is that personal branding tends to be self serving. The people who you can identify as “personal brands” also tend to be the same people that require the love and attention of others. Even if they don’t recognize that fact, the heart and soul of the problem is a need to be needed. In psychology, that’s an illness called codependency. In social media, we call it personal branding.

See the problem?

Single women generally will tell you that the guys they are attracted to are the ones who are confident. They don’t like cockiness. It’s a turn off. Confidence, however, is a turn on.

When an individual has a codependency syndrome, they tend to be cocky. It’s an unhealthy adoration of themselves and what they do. However, people like Shashi Bellamkonda of Network Solutions carry themselve in a much more confident way. Something that immensely benefits his employer.

Don’t be cocky. Be confident. Understand your strengths, weaknesses and roles but avoid the pedestal that is sexy for just about every human to want to be on.

Food for thought

BlogPotomac Registration Open

BlogPotomac is coming to Northern Virginia on June 13th and now registration is open. I will be there live blogging the event for District of Corruption and the price is reasonable for the speakers you’re getting. Lionel Menchaca from Direct2Dell, Dell’s social media outlet, will be keynoting and other known names (and friends of mine) are Frank Gruber from AOL and POP! PR Jots. You might miss Jeremy, if you didn’t know he was there, because he’s, like, 3′ tall. :-)

At any rate, this event is shaping up to be pretty good. It is focused around marketing and social media so it will attract those types, I believe. It’s a nice supplement to the social media community that is already here. I would like to see a major destination event similar to Gnomedex in the Greater Washington area though. This is not it, but it still looks very good.