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Rules for Entrepreneurs – Avoid relying on a few whale customers
As you build your business the thing you need the most are those first customers. They are what provide you cash flow and a track record to win new customers. Getting the first few are the hardest because they are usually buying from you and believe in your ability to deliver. This is one of…
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The Business of Openness
Over the weekend, a big stink was raised over AP News attempting to squash the use of material by bloggers, even flying in the face of fair use. As backstory, the Drudge Retort, a parody site of the Drudge Report, used a very small excerpt of an AP story as part of a larger story…
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Touring NASA Goddard Space Center
@technosailor Come and visit me! Just ask for HMI on SDO. They all know me – I am the cutest instrument on SDO plus I am the one tweeting! The war of cuteness is on at NASA Goddard Space Flight Center where the team is working on a variety of space projects including the Solar…
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Marketing Plan Series: Part 4 – Objectives
In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis. The KnowThis web site has a great explanation of the…
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Doers and Talkers
An impromptu conversation happened last night over on Twitter. The topic began as a discussion over a hypothetical show (video, podcast, whatever) that would reflect the community and not just have the same people. The conversation began because of a discussion over perceived sexism in the social media community where men could do anything, but…
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Happy Fathers Day
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Bringing the Kids Back to the Show: NASA Using Social Media
When I was a kid, I wanted to be an astronaut. Hell, when *you* were a kid, you wanted to be an astronaut. Then, one day, we grew up and realized we were destined for more traditional careers like lawyers, accountants or *gasp* social media consultants. Yeah, we didn’t end up quite as sexy as…
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Jeremy Zawodny Leaves Yahoo
Photo Credit Josh Bancroft Yahoo’s brain drain continues and, TechCrunch provides a great analysis into the latest desperate deal Yahoo is engaged in. This time with Google. Yahoo is in a very bad position and everyone knows it. Now, possibly the best known Yahoo, Jeremy Zawodny is leaving the company for greener pastures. Jeremy made…