I told you the whole thing is a cult.
You gotta love this. Straight from Valley Wag:
CULT OF STEVE: Apple’s mantra:
“Steve Jobs, since his triumphant return to Apple, has become a latter-day deity, worshipped as much by techies as the shareholders he’s made rich. So much so that his admirers, from product designers to rival execs, orient themselves, not entirely jokingly, by asking: What Would Steve Jobs Do? Seen here, the question, spotted on a Silicon Valley vanity plate by Buzz Anderson.”
They even have membership plates. Like the ones you can get as a college alumni. I am waiting for the one with the little silver Apple on the side.