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Feb
08
2007

Selling Technosailor

Posted by: Aaron Brazell

For a period of two years in my life, back in the late 1990s, I lived in NYC. I loved NYC. I didn’t make much so it was hard to live there, but I loved it. In fact, I still love NYC. In August of 1998, I began thinking that my tme in NYC had come to an end. Sure, I could stay there for as long as I wanted, but would it have been the right thing to do. Somewhere deep inside, I realized that my time had come to move on, and though I didn’t want to go, I had to. It was the right thing to do.

On May 20, 2004 I began this blog having no experience in the blogging world. Blogging wasn’t even “big” then. There were essentially 4 blogging platforms, and Movable Type was the big one. WordPress was starting to gain steam. A new player was Textpattern and that was actually where I started. Finally, there was Blogger but it was as crappy then as it is now.

Technorati was really tiny. Google blog search hadn’t come on the scene. The big thing then was political blogging and although that is still around, I feel it has been eclipsed by technology blogging as the predominant blogging genre today.

I didn’t understand blogging then. I would learn, but it would take me two years to grasp the concepts that make this blog a success today. Along the way, Technosailor has been my stomping grounds.

The time has come to hand Technosailor off to someone else who can take it to its next iteration. Sad, really.

And of course, that someone else is yet to be determined. I’m looking to sell and I’m opening up bids (privately) today. I have a sweet spot, but I’m not going to give that away for now. Call it curiosity as to how much others value the blog.

The Specs

  • Page Rank 6
  • SEOMoz.org Pagestrength: 6
  • Technorati: Top 2600
  • Google Inbound Links: 3,250
  • Revenue: $0 transferrable. All revenue goes through b5 so this is not sellable. I can provide actual earnings via b5 though if you ask. I just won’t blog it. However, I’m sitting on some potential goldmines for monetization that I have not taken advantage of.
  • #3 in Google, #5 in Yahoo and #2 on Ask for the search term “myspace blogs”. I’m also #3 on google for allow_url_fopen, if the buyer was PHP/security oriented.
  • In January, I did 171k pages - inflated slightly due to a Digg and Techmeme effect.
    picture-3.png
  • I have between 250 and 300 feed subscribers
  • Added: Third time in 2 months being featured on Planet WordPress, making posts from Technosailor visible in every WordPress dashboard on the planet. Posts Featured: 10 Things You Need to Know about WordPress 2.1, WordPress Custom Fields Contest, and WordPress Auto Upgrade Script.
  • You get: Design and all related property (plugins, etc). All content except 15 posts of my choice that I wish to take with me. (posts on plugins I wrote along with relevant support thread, for instance).

Obviously, this has been my baby and simply because I post this entry does not mean there will actually be a sale. You have to hit my sweet spot. And even then, I have to be convinced you’re not going to turn this site into a hole. :) Email me privately if you are interested.

Update: Upon sale, Technosailor would no longer be a b5media blog. Just for clarification.

Update 2: The Sitepoint auction is live.
View Auction

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About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He served as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
Tagged: at 12:21 pm -

16 Responses to “Selling Technosailor”

  1. 1
    Patrick Says:

    No more Sailing?

    February 8th, 2007 at 1:24 pm
  2. 2
    Aaron Brazell Says:

    There never was sailing, Patrick. See the story here.

    February 8th, 2007 at 1:44 pm
  3. 3
    Patrick Says:

    So if u sold tis, then ur personal blog…?

    February 8th, 2007 at 1:52 pm
  4. 4
    Leroy Brown Says:

    Damn, even the idea of selling Technosailer is pretty heavy. I’d love to get in on it, though I couldn’t begin to afford the price of admission. If you do sell Aaron, will you continue blogging, or will you just focus on the B5 tech stuff?

    February 8th, 2007 at 1:57 pm
  5. 5
    Aaron Brazell Says:

    I won’t have a blog within b5media immediately. I’ll continue to focus on the Suicide Fan podcast as well as develop my WordPress consulting at Emmense.

    I’ll probably start a personal blog but I haven’t thought that far ahead.

    February 8th, 2007 at 2:00 pm
  6. 6
    Jim Turner Says:

    We all know its you and not the blog that makes Technosailor what it is, but I will put my ear to the ground for you. Ping me when you can. I have other question or two.

    February 8th, 2007 at 3:40 pm
  7. 7
    Aaron Brazell Says:

    Thanks, Jim. I’m hoping to continue to have my reader base, but the blog, if handled well, would continue to be a good draw.

    February 8th, 2007 at 3:56 pm
  8. 8
    Speedlinking - 10 February 2007 Says:

    [...] Brazell is selling his Technosailor Blog. This will be an interesting auction to watch as he’s written some good content and has got [...]

    February 9th, 2007 at 11:52 pm
  9. 9
    Finding a Designer is Hard » Technology, Blogging and New Media Says:

    [...] announced yesterday that I am planning on selling Technosailor. That in itself is hard, but figuring out the next step in my non-b5media life has proved slightly [...]

    February 10th, 2007 at 12:02 am
  10. 10
    Martin Neumann Says:

    Good luck on the sale Aaron.

    I’m interested in how this turns out as I’m intrigued whether blogs which are very personality-driven can make a successful transition.

    BTW, nice way you’ve given a good spec detail here.

    February 10th, 2007 at 2:29 am
  11. 11
    Mark Evans - Blogs for Sales, Blogs for Sale Says:

    [...] for example, changed hands twice last year; Aaron Brazell just put his personal blog, Technosailor, on the block, while b5media is approached on a fairly regular basis by people looking to sell their blogs. [...]

    February 11th, 2007 at 10:57 am
  12. 12
    Technosailor Buy it Now Price Set » Technology, Blogging and New Media Says:

    [...] sitting on the fence wondering what the reserve price is on the auction of this site at SitePoint, I’ve modified the auction with a Buy it Now price. [...]

    February 11th, 2007 at 5:22 pm
  13. 13
    Aaron Brazell Says:

    Buy it Now price set.

    February 11th, 2007 at 5:22 pm
  14. 14
    Better Blog Branding: What’s In a Name? : Chris Garrett on New Media Says:

    [...] other bloggers can post without breaking the format. This is also what has allowed Aaron to put his blog up for sale, Technosailor can transfer to another owner where chrisg.com could not unless the owner was also [...]

    February 12th, 2007 at 7:25 am
  15. 15
    Selling Your Blog: What Are Blog Buyers Looking For? at The Blog Herald Says:

    [...] Marketplace Feb 13 at 10:57 am by Lorelle VanFossen - Aaron Brazell of TechnoSailor is selling his personal blog on Ebay. He’s added a “Buy Now” price of USD [...]

    February 13th, 2007 at 6:02 am
  16. 16
    The Best of 2007 Says:

    [...] Selling Technosailor [...]

    December 24th, 2007 at 2:18 pm

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